Friday, February 19, 2016

Network level ad blocking

Simple should block mobile traffic from the Three mobile network and redirect users to an explanation on why they should change mobile operators.

Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.

It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.

Shine’s investors include Li Ka-shing, the Hong Kong billionaire behind CK Hutchison, the owner of Three.

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