Monday, February 27, 2012

Angry Birds Vs QR codes

i was reading a linked in comment and realised people still just don't get it.

One of the commenters posted that the reason QR codes aren't getting traction in western markets is "that QR readers don't come installed on any carriers handsets by default".

Wrong, wrong, wrong.

Last time I checked Angry Birds doesn't come installed by default on any carriers handsets and they seem to be doing just fine.

At the end of the day it simply comes down to call to action and the shitty job most marketers do. Give people enough of a reason to scan a QR code and they will THIS is what's lacking with western QR enabled marketing 'campaigns.

If George Lois did a QR campaign you would bet it wouldn’t suck J.

Dean Collins

Friday, February 17, 2012

Scan gets a $1.7m investment

Been reading a lot in the press over the last few days that have received $1.7m seed round.

Someone want to tell CRV etc that they did their dough and that the real future of QR codes are in direct QR codes rather than the indirect codes that Scan are using.
Indirect codes dont allow you to change QR management application vendors after they are published.

ie. imagine building a website then being told if you ever moved from GoDaddy as a registrar you had to build a new website.

Indirect = fail.

Dean Collins

Sunday, February 5, 2012 "After" Facebook goes public

Was just reading this article about plans for "after" Facebook went public.

I just wanted to mention something not covered here that i only just learnt a few weeks ago; I had no idea that the CEO of a "Startup" has to agree etc to be on SecondMarket and just because i'm a developer who has some shares to sell...doesnt mean i can sell them on SecondMarket.

Not something i'd seen widely mentioned before.