Really interesting acquisition this week
New York Times Company Buys The Wirecutter
Founded in 2011 by Brian Lam, a technology journalist and former editor of Gawker’s technology site, Gizmodo, The Wirecutter provides recommendations for gadgets and electronics like televisions and headphones. (The Sweethome focuses mostly on products for the home.)
So the question has to be asked even if revs for The Wirecutter are less than a few million a year.....is it possible the future for NY Times and its falling revenue is to be made up "clipping sales coupon tickets"? (btw.....how retro.... :) lets party like its 1999).
The real question I have is "how many users did The Wirecutter" actually have (MAU's?) and what value per user did the $30m actually work out to be?
Second question in case anyone knows......do you think there is value in "personal user data" that NY Times knows that XYZ subscriber just purchased UVW product and therefor is likely to also purchase RST product and should NY Times setup a retargeting beacon service for additional revenue?