Saturday, September 8, 2018

Jurassic Kingdom Augmented Realtiy

Nice marketing video, haven't seen it in person yet, not sure it does much based on the video (eg jumping on table...hmmm ok).

Considering the Topps baseball cards were from 2009.....want MOAR.

The augmented reality experience is simple: you open the Facebook or Messenger mobile app, scan a QR code-style pattern, and tap the screen to place a dinosaur in your real-life surroundings. You can see a hostile Indoraptor by scanning codes in various chains of retail and grocery stores. (There are apparently 17,000 total locations in the US.) And if you buy a copy of Fallen Kingdom, you get a card with the code included in the package. This will let you see the friendly velociraptor Blue.

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