Monday, February 27, 2012

Angry Birds Vs QR codes

i was reading a linked in comment http://www.linkedin.com/groups/When-can-we-stop-adding-1814763.S.96510528?qid=d6fea56b-c677-46b5-9ee1-f44138139a71&trk=group_most_recent_rich-0-b-ttl&goback=%2Egde_1814763_member_96510528%2Egmr_1814763 and realised people still just don't get it.

One of the commenters posted that the reason QR codes aren't getting traction in western markets is "that QR readers don't come installed on any carriers handsets by default".

Wrong, wrong, wrong.

Last time I checked Angry Birds doesn't come installed by default on any carriers handsets and they seem to be doing just fine.


At the end of the day it simply comes down to call to action and the shitty job most marketers do. Give people enough of a reason to scan a QR code and they will THIS is what's lacking with western QR enabled marketing 'campaigns.

If George Lois did a QR campaign you would bet it wouldn’t suck J.



Cheers,
Dean Collins
www.Cognation.net/QR

2 comments :

  1. To some degree I agree with the statement that they don't have to explain to folks on how or why to download angry birds. Yet I wonder how would you design a qr code, so that it would be intriguing enough,that people would just scan it? And how long will it take for us to get to the point where Jane Q Public knows what to do with QR Codes & we can focus on design to motivate a scan?

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    1. SocialMMMDiva google "Phillip Warbasse" he's the god of QR designs at the moment ie. http://blog.collins.net.pr/2010/04/iron-man-2-rocks-qr-codes.html

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