A ruling came down yesterday that will interest everyone who has every place an online advertisement using "Key Words".
This cannot be the final outcome for the case and i fully expect Google to appeal however the basics of the case are this.
What i dont understand about this case (thankfully i'm not a lawyer....) is how does this infer rights to a company far beyond its current use.
Eg does that mean i can never use the word "Honda" in any advertisement even though i sell Hondas (as does http://www.tradingpost.com.au/)
How does this affect the IP harmonization rules between the USA and Australia? technically arent the USA courts supposed to reflect the decisions made in Australia?