In store geo fencing - http://www.mediapost.com/publications/article/187153/beyond-showrooming-in-store-mobile-users-want-i.html
My thoughts are do you really want a "walmart" app running in the background so that when you happen to walk into a store the geofence fires up this weeks special.
As Eddie murphy would say in Coming To America "clap clap WIPERS!!"
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