One of the commenters posted that the reason QR codes aren't getting traction in western markets is "that QR readers don't come installed on any carriers handsets by default".
Wrong, wrong, wrong.
Last time I checked Angry Birds doesn't come installed by default on any carriers handsets and they seem to be doing just fine.
At the end of the day it simply comes down to call to action and the shitty job most marketers do. Give people enough of a reason to scan a QR code and they will THIS is what's lacking with western QR enabled marketing 'campaigns.
If George Lois