Tuesday, April 18, 2017

Facebook camera augmented reality API's?

Anyone watching F8 live? Or have links to the explanation on the open API’s for Facebook turning their camera app into open augmented reality platform?
- https://thenextweb.com/facebook/2017/04/18/facebook-turning-camera-effects-open-augmented-reality-platform/#.tnw_et4UZHcH

Nice move....lots of potential here.

I still think the Doritos campaign is best industry example with real world marketing tie in - http://blog.collins.net.pr/2009/07/doritos-bag-augmented-reality-finally.html  

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